Baseline and post-campaign advertising campaign evaluation tool for the mental health ad campaign 2022-2023 : methodological report / prepared for Veterans Affairs Canada.: V44-21/2023E-PDF
"VAC is looking to assess the impact of its Mental Health Services for Veterans and their Families advertising campaign in raising awareness of the mental health services and supports available to them and how they can be accessed"--Executive summary, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.925174&sl=0
| Department/Agency | Canada. Veterans Affairs Canada, issuing body. Ipsos (Firm). Public Affairs, consultant. |
|---|---|
| Title | Baseline and post-campaign advertising campaign evaluation tool for the mental health ad campaign 2022-2023 : methodological report / prepared for Veterans Affairs Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Public opinion research study : evaluation of the 2023-2024 mental health advertising campaign : 2024 |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Évaluation de la base de référence et post-campagne pour la campagne publicitaire sur la santé mentale 2022-2023 : rapport méthodologique. Publication files replaced with new ones at request of author department, 6 September 2023. "Supplier name: Ipsos Public Affairs." "Contract Number: CW2265609." "Registration number: POR 098‐22." |
| Publishing information | Charlottetown, P.E.I. : Veterans Affairs Canada, March 2023. |
| Description | 1 online resource (24 pages) + executive summary (3 pages) |
| ISBN | 9780660495446 |
| Catalogue number |
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| Subject terms | Veterans -- Mental health services -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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