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Public opinion research study : evaluation of the 2023-2024 mental health advertising campaign : final report / prepared for Veterans Affairs Canada.V44-21/2024E-PDF

"The main research objective was to evaluate the 2023-2024 Mental Health Services for Veterans and their Families advertising campaign using the Government of Canada’s (GC) Advertising Campaign Evaluation Tool (ACET)--Purpose and objectives, page 5.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.936090&sl=0

Publication information
Department/Agency
  • Canada. Veterans Affairs Canada, issuing body.
  • Léger Marketing, consultant.
TitlePublic opinion research study : evaluation of the 2023-2024 mental health advertising campaign : final report / prepared for Veterans Affairs Canada.
Variant title
  • Evaluation of the 2023-2024 mental health advertising campaign
Publication typeMonograph
Language[English]
Other language editions[French]
Earlier editionBaseline and post-campaign advertising campaign evaluation tool for the mental health ad campaign 2022-2023 : 2023
FormatDigital text
Electronic document
Note(s)
  • Cover page.
  • Issued also in French under title: Étude sur l’opinion publique : évaluation de la campagne publicitaire sur la santé mentale 2023-2024 : rapport.
  • "Supplier: Leger Marketing Inc."
  • "Contract Number: CW2336209."
  • "Registration number: POR 076-23."
Publishing information
  • Charlottetown, Prince Edward Island : Veterans Affairs Canada, March 26, 2024.
  • ©2024
Description1 online resource (31 pages) + executive summary (6 pages)
ISBN9780660710501
Catalogue number
  • V44-21/2024E-PDF
Subject terms
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