Public opinion research study : evaluation of the 2023-2024 mental health advertising campaign : final report / prepared for Veterans Affairs Canada.: V44-21/2024E-PDF
"The main research objective was to evaluate the 2023-2024 Mental Health Services for Veterans and their Families advertising campaign using the Government of Canada’s (GC) Advertising Campaign Evaluation Tool (ACET)--Purpose and objectives, page 5.
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| Department/Agency | Canada. Veterans Affairs Canada, issuing body. Léger Marketing, consultant. |
|---|---|
| Title | Public opinion research study : evaluation of the 2023-2024 mental health advertising campaign : final report / prepared for Veterans Affairs Canada. |
| Variant title | Evaluation of the 2023-2024 mental health advertising campaign |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Earlier edition | Baseline and post-campaign advertising campaign evaluation tool for the mental health ad campaign 2022-2023 : 2023 |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover page. Issued also in French under title: Étude sur l’opinion publique : évaluation de la campagne publicitaire sur la santé mentale 2023-2024 : rapport. "Supplier: Leger Marketing Inc." "Contract Number: CW2336209." "Registration number: POR 076-23." |
| Publishing information | Charlottetown, Prince Edward Island : Veterans Affairs Canada, March 26, 2024. ©2024 |
| Description | 1 online resource (31 pages) + executive summary (6 pages) |
| ISBN | 9780660710501 |
| Catalogue number |
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| Subject terms | Veterans -- Mental health services -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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