Travel Alberta and EQ : increasing focus and alignment to drive return on investment.: Iu87-1/3-2012E-PDF
"In 2009, Travel Alberta (TA) invested in an Explorer Quotient or EQ license. In three short years, the organization has adopted EQ and introduced a vibrant new brand - changes that are ambitious and exhilarating. Together these elements have fundamentally changed the direction of the agency and Alberta's potential for success as an authentic and exciting tourism destination. As result of its investment in EQ, TA has seen three key results: 1) Improved alignment with its stakeholders and the CTC, (2) Improved organizational and marketing efficiency and (3) Validation of its brand and marketing decisions"--Case summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.936949&sl=0
| Department/Agency | Canadian Tourism Commission, issuing body. |
|---|---|
| Title | Travel Alberta and EQ : increasing focus and alignment to drive return on investment. |
| Variant title | Increasing focus and alignment to drive return on investment |
| Series title | EQ up close: case study series |
| Publication type | Series - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. Issued also in French under title: Travel Alberta et le QE : une utilisation plus efficace des ressources de marketing pour accroître le rendement du capital investi. |
| Publishing information | [Vancouver] : Canadian Tourism Commission, [2018] ©2012 |
| Description | 1 online resource (12 pages) : photographs. |
| Catalogue number |
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| Subject terms | Tourism -- Alberta -- Marketing -- Case studies. Marketing research -- Alberta -- Case studies. |
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