British Columbia's regional approach to EQ : from strategy to tactics to results.: Iu87-1/5-2012E-PDF
"In May 2011, the Thompson-Okanagan Tourism Association (TOTA) invested in a Canadian Tourism Commission (CTC) Explorer Quotient (EQ) license to inform their 10-year strategic planning process and guide their product development and marketing investments. Eleven months later, a second regional destination marketing organization in British Columbia, Tourism Vancouver Island (TVI) elected to purchase a regional EQ license"--Case summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.937027&sl=0
| Department/Agency | Canadian Tourism Commission, issuing body. |
|---|---|
| Title | British Columbia's regional approach to EQ : from strategy to tactics to results. |
| Variant title | From strategy to tactics to results |
| Series title | EQ up close: case study series |
| Publication type | Series - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. Issued also in French under title: Approche régionale du QE en Colombie-Britannique : de la stratégie aux résultats en passant par la tactique. |
| Publishing information | [Vancouver] : Canadian Tourism Commission, [2013] ©2012 |
| Description | 1 online resource (13 pages) : illustrations, photographs. |
| Catalogue number |
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| Subject terms | Tourism -- British Columbia -- Marketing -- Case studies. Marketing research -- British Columbia -- Case studies. |