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British Columbia's regional approach to EQ : from strategy to tactics to results.: Iu87-1/5-2012E-PDF

"In May 2011, the Thompson-Okanagan Tourism Association (TOTA) invested in a Canadian Tourism Commission (CTC) Explorer Quotient (EQ) license to inform their 10-year strategic planning process and guide their product development and marketing investments. Eleven months later, a second regional destination marketing organization in British Columbia, Tourism Vancouver Island (TVI) elected to purchase a regional EQ license"--Case summary, page 2.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.937027&sl=0

Publication information
Department/Agency
  • Canadian Tourism Commission, issuing body.
TitleBritish Columbia's regional approach to EQ : from strategy to tactics to results.
Variant title
  • From strategy to tactics to results
Series title
  • EQ up close: case study series
Publication typeMonograph - View Master Record
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • Issued also in French under title: Approche régionale du QE en Colombie-Britannique : de la stratégie aux résultats en passant par la tactique.
Publishing information
  • [Vancouver] : Canadian Tourism Commission, [2013]
  • ©2012
Description1 online resource (13 pages) : illustrations, photographs.
Catalogue number
  • Iu87-1/5-2012E-PDF
Subject terms
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