Testing recall of recruitment advertising : 2022-2023 campaigns : methodological report : submitted to: Department of National Defence.: D2-411/2023E-PDF
"Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, the CAF’s 2022-2023 Awareness Campaigns continue to target Canadians aged 18-34, with a goal of increasing interest and consideration for CAF jobs by focussing attention on the relevancy of its training, education and career development programs. To help meet stated recruiting objectives, DND has a multi-pronged CAF recruitment campaign consisting of an overarching awareness campaign, a priority occupations campaign, a women-focus campaign, an Indigenous campaign, a paid education campaign and a Reserve campaign"--Executive summary, page 2.
Permanent link to this Catalogue record:
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| Department/Agency | Canada. Department of National Defence, issuing body. Narrative Research, consultant. |
|---|---|
| Title | Testing recall of recruitment advertising : 2022-2023 campaigns : methodological report : submitted to: Department of National Defence. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Testing recall of recruitment advertising : |
| Earlier edition | Testing recall of recruitment advertising : |
| Format | Electronic |
| Electronic document |
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| Note(s) | "Supplier Name: Narrative Research Inc." "POR Number: POR 009-22." "Contract Number: CW2230133." "March 1, 2023." Issued also in French under title: Évaluation du rappel de la publicité de recrutement : campagnes 2022-2023 : rapport de méthodologie. Includes some text in French. |
| Publishing information | Nepean, Ontario : National Defence = Défense nationale, 2023. ©2023 |
| Description | 1 online resource (15 pages, 30 unnumbered pages) + executive summary (4 pages) |
| ISBN | 9780660478777 |
| Catalogue number |
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| Subject terms | Canada. Canadian Armed Forces -- Recruiting, enlistment, etc. -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |
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