Our healthy environment and economy advertising campaign (advertising campaign evaluation tool) : methodology report / prepared for Environment and Climate Change Canada. : En4-443/1-2022E-PDF ; En4-443/2-2022E-PDF
"ECCC has developed this communications campaign to both inform Canadians of existing efforts underway concerning climate change, as well as of Government of Canada (GC) programs, incentives and efforts vis-à-vis climate change. The first phase of the campaign, which ran in July 2021, consisted of informational text-based ads through search engine marketing (for example, Google Adwords and Bing Search). In the second phase, advertising consisted of a mix of placements designed to increase the reach and breadth of messaging to the campaign’s target audience across multiple touchpoints, including but not limited to: television, video, web, mobile apps, music and podcast streaming services, trade publications and social media. This phase ran from mid-February until mid-June 2022"--Executive summary, page 2.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.914664&sl=1
| Ministère/Organisme | Canada. Environment and Climate Change Canada, issuing body. Narrative Research, consultant. |
|---|---|
| Titre | Our healthy environment and economy advertising campaign (advertising campaign evaluation tool) : methodology report / prepared for Environment and Climate Change Canada. |
| Variante du titre | Our healthy environment and economy : methodology report |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Édition précédente | Our healthy environment and economy advertising campaign testing : |
| Format | Électronique |
| Document électronique |
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| Note(s) | Cover title. "July 8, 2022." "Supplier Name: Narrative Research." "Contract number: K0A37-220205/001/CY." "Registration number: POR 020-21." Issued also in French under title: Notre campagne publicitaire pour une économie saine dans un environnement sain (Outil d’évaluation de campagnes publicitaires – OECP) : rapport de méthodologie. |
| Information sur la publication | Gatineau, QC : Environment and Climate Change Canada = Environnement et changement climatique Canada, 2022. ©2022 |
| Description | 1 online resource (1 volume (various pagings)) + 1 executive summary (5 unnumbered pages) |
| ISBN | 9780660451473 9780660451480 |
| Numéro de catalogue |
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| Descripteurs | Government advertising -- Canada -- Public opinion. Conservation of natural resources -- Government policy -- Canada -- Public opinion. Transportation and state -- Canada -- Public opinion. Energy consumption -- Government policy -- Canada -- Public opinion. |
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