Our healthy environment and economy advertising campaign (advertising campaign evaluation tool) : methodology report / prepared for Environment and Climate Change Canada. : En4-443/1-2022E-PDF ; En4-443/2-2022E-PDF

"ECCC has developed this communications campaign to both inform Canadians of existing efforts underway concerning climate change, as well as of Government of Canada (GC) programs, incentives and efforts vis-à-vis climate change. The first phase of the campaign, which ran in July 2021, consisted of informational text-based ads through search engine marketing (for example, Google Adwords and Bing Search). In the second phase, advertising consisted of a mix of placements designed to increase the reach and breadth of messaging to the campaign’s target audience across multiple touchpoints, including but not limited to: television, video, web, mobile apps, music and podcast streaming services, trade publications and social media. This phase ran from mid-February until mid-June 2022"--Executive summary, page 2.

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